Downloads Page
Quick filtering system, allowing users to search from 1 to numerous selected tags
The downloads page serves as a central base for customers to access the documents without having to search through the products page. Previously implemented in the old website, I have added document tags and filters for quick access and filtration.
100+ documents categorised with respective tags
Redesigned website & refreshed the brand identity to improve product discoverability, streamline navigation, and strengthen trust in the business.
The Problem
AZ energy is a solar energy supplier based in Victoria, Australia, supplying their customers with a wide range of products from industry giants such as Neovolt and Swatten. Besides suppling products, they aim to develop strong supplier-purchaser relationship with insights from the industry.
However, their digital presence failed to accurately represent the scale and credibility of their business and offerings. Their current website makes it difficult for customers to explore and evaluate the solar products due to unclear structure and challenging to access key information on products . Additionally, the company's outdated and inconsistent branding weakened their positioning in the market as a serious competitor in the solar energy market. Despite partnership with established manufacturers such as Neovolt, the brand's lack of visual clarity needed to build trust with customers.
AZ Energy's digital presence failed to accurately represent the scale and credibility of their business and offerings. Their current website makes it difficult for customers to explore and evaluate the solar products due to unclear structure and challenging to access key information on products. Despite partnership with established manufacturers such as Neovolt, the company's outdated and inconsistent branding weakened their positioning in the market as a serious competitor in the solar energy market.
The Problem
AZ energy is a solar energy supplier based in Victoria, Australia, supplying their customers with a wide range of products from industry giants such as Neovolt and Swatten. Besides suppling products, they aim to develop strong supplier-purchaser relationship with insights from the industry.
However, their digital presence failed to accurately represent the scale and credibility of their business and offerings. Their current website makes it difficult for customers to explore and evaluate the solar products due to unclear structure and challenging to access key information on products . Additionally, the company's outdated and inconsistent branding weakened their positioning in the market as a serious competitor in the solar energy market. Despite partnership with established manufacturers such as Neovolt, the brand's lack of visual clarity needed to build trust with customers.
AZ Energy's digital presence failed to accurately represent the scale and credibility of their business and offerings. Their current website makes it difficult for customers to explore and evaluate the solar products due to unclear structure and challenging to access key information on products. Despite partnership with established manufacturers such as Neovolt, the company's outdated and inconsistent branding weakened their positioning in the market as a serious competitor in the solar energy market.
The Objective
I worked with AZ energy to establish their main goal: to improve both the usability of the website and visual perception of the brand. This was further broken down to focused goals for both branding and website:
Website goals
Restructure the product catalogue with a clear website architecture, to create an intuitive browsing experience
Single depository for all product documents with clear filtering system
Simple navigation for users to sort through 100+ products
Branding Goals
Develop a modern consistent visual identity that reflects industry credibility
Create expanable branding pack to be used across digital and print media
Create design templates for future marketing efforts
Icons
Typography
Redesigned website & refreshed the brand identity to improve product discoverability, streamline navigation, and strengthen trust in the business.
Research and Key Insights
I conducted a heuristic evaluation of AZ Energy’s existing website and a competitor analysis of solar distributors such as Neovolt.
The competitor review focused on product catalogue structure, navigation patterns, and how key information such as specifications and technical documents were presented.
Research and Key Insights
I conducted a heuristic evaluation of AZ Energy’s existing website and a competitor analysis of solar distributors such as Neovolt.
The competitor review focused on product catalogue structure, navigation patterns, and how key information such as specifications and technical documents were presented.
The Outcome
In the final design, I delivered a cohesive brand identity and a restructured website that improved overall usability and product discoverability across AZ Energy’s 100+ product catalogue
Refreshed Visual Identity
introduced a simplified logo system with adaptable iconography, designed to be used creatively and become a recognisable mark of the company across both digital and print applications.
Scalable Design System
Created a structured typography and defined UI design system that standardized key elements such as text styles, buttons, and interactive components.
Restructured Website
The new site improved navigation and reducing friction when accessing key information, with a focus on a mobile first experience to ensure consistent user experience.
Website goals
Restructure the product catalogue with a clear website architecture, to create an intuitive browsing experience
Reduce time to find products and/or product documents
Single depository for all product documents with clear filtering system
Simple navigation for users to sort through 100+ products
Branding Goals
Develop a modern consistent visual identity that reflects industry credibility
Align branding to be on par of other professional solar energy suppliers
Website goals
Restructure the product catalogue with a clear website architecture, to create an intuitive browsing experience
Reduce time to find products and/or product documents
Single depository for all product documents with clear filtering system
Simple navigation for users to sort through 100+ products
Branding Goals
Develop a modern consistent visual identity that reflects industry credibility
Align branding to be on par of other professional solar energy suppliers
The Objective
I worked with AZ energy to establish their main goal: to improve both the usability of the website and visual perception of the brand. This was further broken down to focused goals for both branding and website:
Leading distributors organise products by both category and brand, allowing users to quickly scan and compare options. AZ Energy’s structure lacked this clarity.
Competitors use structured
catalogues for easier browsing
Competitors presented a cohesive and modern visual identity, which strengthened trust. In contrast, AZ Energy’s inconsistent branding reduced perceived professionalism.
Consistent branding reinforces
credibility
Competitor sites made specification sheets and key details immediately visible, whereas AZ Energy required multiple steps to access this information.
Product information is
prioritised and easily accessible
Apparel
Icons
Typography
Apparel
Icons
Typography
The Objective
I worked with AZ energy to establish their main goal: to improve both the usability of the website and visual perception of the brand. This was further broken down to focused goals for both branding and website:
The Problem
AZ Energy's digital presence failed to accurately represent the scale and credibility of their business and offerings. Their current website makes it difficult for customers to explore and evaluate the solar products due to unclear structure and challenging to access key information on products leaving users having to download several documents from the site. Additionally, the company's outdated and inconsistent branding weakened their positioning in the market as a serious competitor in the solar energy market. Despite partnership with established manufacturers such as Neovolt, the brand's lack of visual clarity needed to build trust with customers.
THE FINAL DESIGN
The final website was launched with an all-encompassing product catalogue.
Competitors use structured
catalogues for easier browsing
Leading distributors organise products by both category and brand, allowing users to quickly scan and compare options. AZ Energy’s structure lacked this clarity.
Consistent branding reinforces
credibility
Competitors presented a cohesive and modern visual identity, which strengthened trust. In contrast, AZ Energy’s inconsistent branding reduced perceived professionalism.
Product information is
prioritised and easily accessible
Competitor sites made specification sheets and key details immediately visible, whereas AZ Energy required multiple steps to access this information.
Refreshed Visual Identity
Introduced a simplified logo system with adaptable iconography, designed to be used creatively and become a recognisable mark of the company across both digital and print applications.
Scalable Design System
Created a structured typography and defined UI design system that standardised key elements such as text styles, buttons, and interactive components.
Restructured Website
The new site improved navigation and reducing friction when accessing key information, with a focus on a mobile first experience to ensure consistent user experience.
The Outcome
In the final design, I delivered a cohesive brand identity and a restructured website that improved overall usability and product discoverability across AZ Energy’s 100+ product catalogue
Apparel
Catalogue page
Detailed filtering system for quick access to products that tick all the boxes.
single product page
Convenience was at the forefront of the designs. Prefilled form fields and documents, clearly labeled and avaliable for download.
Research and Key Insights
I conducted a heuristic evaluation of AZ Energy’s existing website and a competitor analysis of solar distributors such as Neovolt.
The competitor review focused on product catalogue structure, navigation patterns, and how key information such as specifications and technical documents were presented.
Leading distributors organise products by both category and brand, allowing users to quickly scan and compare options. AZ Energy’s structure lacked this clarity.
Competitors use structured
catalogues for easier browsing
Consistent branding reinforces
credibility
Competitors presented a cohesive and modern visual identity, which strengthened trust. In contrast, AZ Energy’s inconsistent branding reduced perceived professionalism.
Competitor sites made specification sheets and key details immediately visible, whereas AZ Energy required multiple steps to access this information.
Product information is prioritised and easily accessible
introduced a simplified logo system with adaptable iconography, designed to be used creatively and become a recognisable mark of the company across both digital and print applications.
Refreshed Visual Identity
The new site improved navigation and reducing friction when accessing key information, with a focus on a mobile first experience to ensure consistent user experience.
Restructured Website
Created a structured typography and defined UI design system that standardized key elements such as text styles, buttons, and interactive components.
Scalable Design System
The Outcome
In the final design, I delivered a cohesive brand identity and a restructured website that improved overall usability and product discoverability across AZ Energy’s 100+ product catalogue
downloads page
A page dedicated to all the documents the website is holding, with filteration system in place to sift through the 100+ downloadable content avaliable.
Redesigned website & refreshed the brand identity to improve product discoverability, streamline navigation, and strengthen trust in the business.
Catalogue page
Detailed filtering system for quick access to products that tick all the boxes.
single product page
Convenience was at the forefront of the designs. Prefilled form fields and documents, clearly labeled and avaliable for download.
THE FINAL DESIGN
The final website was launched with an all-encompassing product catalogue.
downloads page
A page dedicated to all the documents the website is holding, with filteration system in place to sift through the 100+ downloadable content avaliable.
downloads page
A page dedicated to all the documents the website is holding, with filteration system in place to sift through the 100+ downloadable content avaliable.
THE FINAL DESIGN
The final website was launched with an all-encompassing product catalogue.
Catalogue page
Detailed filtering system for quick access to products that tick all the boxes.
single product page
Convenience was at the forefront of the designs. Prefilled form fields and documents, clearly labeled and avaliable for download.
downloads page
A page dedicated to all the documents the website is holding, with filteration system in place to sift through the 100+ downloadable content avaliable.